It’s game time, and the excitement in the stadium/arena is palpable. But you want your crowd not just excited, you want them loud, you want them foaming at the mouth, you want them to do things that would make last year’s holiday party look like a boy scouts meeting (Dave in accounting knows it was no boy scouts meeting.)
The intro video is the culmination of all those pregame jitters and anticipation prior to every sporting event. It’s the moment where you get to show off your team’s athletic prowess and incite the crowd to stomp their feet so hard that it shakes the whole building. The intro video IS the tone-setter for the entire game; making it crucial that it strikes a chord with the crowd in a visceral way.
No doubt about it, the song that you pick out for your intro video is the heartbeat that drives the emotional momentum. You want the song to reflect it’s sport, but you don’t want to go so far into whatever genre that is that it alienates your audience. Also, you are probably dealing with upwards of 50-70 events per year. It’s important to have several different song variations in order to keep things fresh on a game-to-game basis. So many places make the mistake of sticking to one song for far too many games, and for your biggest fans, it goes stale quickly. I highly recommend using old hair-metal songs (AC/DC, GNR), early 90s rap/rock (Rage, Beastie Boys), and modern Trap remixes (Trap City and Trap Nation). I’m personally not a fan of orchestral epics, just because they don’t really incite the hostile environment I look for. Once the song is picked out, try to cut it down to under a minute. For how intense you are aiming to make this moment, there’s only so much epicness you can make your crowd feel, and a minute seems to be the right length.
In the video I am demoing today, you can notice a few things.
- There are a million cuts
- There’s only one play call
- And there are not a ton of video effects
You can usually tell if you picked out a good song if you have to make as many cuts as there were in that one. It probably means you have a fast, yet fun beat driving the rhythm. The play call thing is another personal preference. I find that having too many play calls can take away from the song, and kills the momentum of the video. Though, having that one play call in there allows for a swappable moment for updates throughout the season. Finally, you see a lack of video effects except for key moments in the video (bass drops, finale, etc…) I do this because I like to have a large variety of songs/videos throughout the season. Essentially you can either dedicate a ton of man-hours towards making one video awesome looking or you can have a plethora of videos to choose from throughout the season.
Another short note: sync your fascia boards and rings (and stadium lights if possible) to your intro video! It makes a world of difference when the atmosphere you are trying to create reinforces the entire environment your crowd is standing in.
For anyone that has had the fortune of working on an intro video, they know that what the fans want is very different from what the team might want, especially if the coach is very hands-on. It’s important to find the right balance between the two groups. When it comes down to it though, don’t sacrifice the crowd’s enthusiasm for what the team might think is a good idea. I recommend having an administrator willing to go to bat for you in these situations, otherwise you might find yourself getting bullied into some pretty bad ideas.