In 2019, the Cincinnati Bengals' social media had an identity and reputation opportunity.

The Bengals needed a philosophical shift towards content to match its new quarterback's energy.

The next year, the Bengals' interaction rate improved by 67%. In year two, their channels were the most engaged and fastest growing in the NFL.

Today, the Bengals remain one of the fastest growing and most engaged audiences in the league.

We have maintained that success by keeping a simple philosophy...